Amorim's Critical Error? Taking On The Executives and an Unassailable Executive Class

Iturns out the manager could survive defeat by lower-league opposition. He weathered losing a crucial continental showpiece against a particularly poor Tottenham teams for many years. He could survive losing at home against West Ham and Wolves, a lowly league position, his rigid approach, squandering the team's most promising homegrown talent, the 32% win rate, labeling his team the poorest the club has ever seen. Yet, there existed one adversary with whom Ruben Amorim was not permitted to engage. You come at the sporting director, you had better succeed.

Regrettably, like many a Premiership defender in Blackburn’s championship 1994-95 season, the coach came at the executive and seems to have failed. The most distracted of readers can see the paradoxical situation: a coach who frequently berated at his players for failing in one-on-one duels crumbling in the face of the intense pressure and formidable presence of one of the Premier League’s most intimidating football executives.

In truth, this entire bruising episode appears to portray the director in a different perspective. Perhaps it might have been tempting, given his brief stint in a similar role with the Saints, to view Jason Wilcox as merely a functionary in the United exoskeleton: a man whose appointment was due as much to his friendship with ex-colleague Omar Berrada rather than any verifiable talent. How mistaken everyone was. By masterfully outsmarting the club's celebrated head coach, as he outmanoeuvred the unfortunate a previous executive earlier, Jason Wilcox has proved himself as one of the sport’s strategic masterminds: a tactical intellect of which United’s mid-table rivals are now justifiably concerned.

The Strategic Conflict Over System & Ideology

For example, it was Jason Wilcox , after having been part of the hierarchy that appointed the rigid 3-4-3 advocate the coach in the first place, was instrumental in attempting to convince Amorim to abandon his favored 3-4-3. Unsurprisingly, these entreaties were resisted. However, such directives carry more weight when issued from the mouth of a man the impeccable football pedigree of Jason Wilcox, a veteran of international appearances and a contributor to a championship team decades past.

Perhaps in time he might agree to outline his thought processes to the rest of us. Maybe one day questions may arise regarding why the coach is departing with full compensation, without any compensation reduction clause in place. But Jason Wilcox speaks rarely publicly, and with very good reason. The real thinkers of this sport – individuals such as Jason Wilcox – function on a plane exceeding our prosaic understanding. Were he to speak, most likely all we would hear would be high-frequency signals and complex calculations. Desiring an explanation is not quite the same as being ready to comprehend it.

The INEOS chief reportedly suggested using the winger at right wing-back.
Sir Jim Ratcliffe has allegedly proposed playing Bryan Mbeumo in an unfamiliar defensive position. Photograph: Simon Stacpoole/Offside/Getty Images

The Ultimate Power Behind Command

But of course, in training our focus on Jason Wilcox we are obscuring the true genius behind the club's current leadership. The director is, after all, merely executing the commands of his ultimate line manager Sir Jim Ratcliffe, who privately has emphasized his desire for a four-man defense. It is reported, Ratcliffe has also suggested playing Bryan Mbeumo as a right wing-back. The owner is eager for United to embrace data science and analytics. Per reports, during a leadership summit early in his minority ownership, he declared that United’s style to football “will be determined in this room”.

After all, Sir Jim is a specialist in these intricate football matters, leveraging his background in petrochemicals and yachting. Above all he remains immensely wealthy, and as we all know, the rich are the best of us: more insightful, sagacious, more tactically astute, fundamentally superior. Who else could one trust to manage an enlightened programme of cost-cutting, the construction of a new stadium that appears similar to someone’s leftover knitting, the signing of a new striker?

A Modern Football Order: Executives Over Managers

This represents a shift we are increasingly seeing at the elite levels of the game. For decades, teams mistakenly delegated major sporting choices to low-level employees such as coaches, talent spotters – even footballers. Perhaps it was once possible for a young, visionary coach with a philosophy and drive to join a club and implement their plan supported to fruition. But how many companies have such individuals established? How many mass redundancies have they overseen? Better by far to invest genuine authority where it belongs: the leadership tier, the casually dressed executives, the guys with impressive professional resumes. Better by far to determine the strategy in the boardroom and appoint someone who will adapt their offering to suit. If coaches were once chefs, they have become more like Deliveroo drivers: not creating the food, but still ultimately answerable should it be delivered cold or fails of the box.

Nowadays, their job has become less about crafting the philosophy and more about selling it: the front-facing representative on the front desk, the visible figurehead for a club they can do little to change. A coach at Chelsea takes a squad of very young players into Europe and wins domestic cups, and essentially gets sacked for speaking out. A manager at Celtic sees his standing damaged whereas the people who appointed him continue to make errors another day.

The Modern Corporate Football: Accountability Only for the Few

And possibly on some microcosmic level this represents corporate governance in action: the rise of a gilded overclass who can never be wrong, whose decisions are always sacrosanct, whose mistakes can invariably be resolved by sacking without explanation. Hire the 3-4-3 coach and then fire him for using excessively that system. Hire the project manager and later bin them for taking excessive time. And above all be grateful; for your modest increases in ticket costs, for the latest player acquisitions, for the fact that the grownups – regardless of their expertise – are in charge.

Stephanie Shields
Stephanie Shields

A business strategist with over a decade of experience in consulting and digital transformation, passionate about sharing practical insights.